HIF Global, the world’s leading eFuels company, announced that Jack Farley has joined HIF USA as its Executive Vice President of Power.
Farley is responsible for HIF USA’s green power supply and hedges for North America´s eFuels projects.
The HIF Matagorda eFuels facility, expected to begin construction on the Texas gulf coast in 2024, will require approximately 2,000 megawatts (MW) of power supply directly to the facility, resulting in approximately 5,000 MW of renewable power capacity to be constructed and added to the Texas ERCOT power grid.
Renato Pereira, CEO of HIF USA said, “Jack has a unique and deep skill set in U.S. power markets, including long-term hedge origination, risk management, fundamental analysis, and day-to-day commercial operations.
“He will manage the power supply strategy, portfolio of hedges, and commercial optimization at HIF USA to minimize our largest single operating cost – green power.
“There is no one better to structure and manage a global-scale power portfolio, maintain low costs, manage risk and uphold stringent environmental standards.”
HIF Global plans to deploy approximately $50 billion of capital to develop, construct, and operate facilities around the world that will produce approximately 150,000 barrels per day of carbon-neutral eFuels that will decarbonize more than 5 million cars.
The HIF Matagorda eFuels Facility in Texas will be the first of its kind in the world and the first U.S. commercial-scale eFuels facility, expected to produce approximately 200 million gallons of carbon neutral gasoline per year.
During his 25-year career in the U.S. power industry, Farley consulted energy companies at McKinsey & Company, managed the western U.S. generation portfolio for Reliant Resources (now NRG), led Cinergy’s power trading group (now BNP Paribas), and developed long-duration energy storage for Haddington Ventures.
His experience spans commercial execution, business/asset development, risk management, planning/strategy, generation commercialization, and operations.
Prior to joining HIF USA, Farley was President of Live Power (subsidiary of Yes Energy), which provides proprietary generation and power flow data to support real-time market analytics.
