"Learning importance of reporting weather" by: Mike Reddell

   When I was a young reporter, I became exasperated with my publisher because he frequently wrote his newspaper column on weather – or the Louisiana Tech football team in the fall.
   Louisiana Tech aside, I couldn’t see how weather could be that interesting.
   I really got disturbed when I was assigned to write something about rainfall amounts in different parts of the county.
   Over time that perception changed. When I became managing editor of that paper, I realized that a key charge of the paper was reporting news that mattered to the community.
   One measure of that, ancient newspaper wisdom held, were the topics of conversation among people in front of the post office. And, typically, two of the main subjects were politics and weather.
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