Sustainable investing can pay off – in several ways

   Today, many people want their investment dollars to benefit the world.
   Should you, too, consider sustainable investing?
   And, if you do, must you accept weaker returns from your investments?
   First, here’s a little background.
   Sustainable investing can have different names, such as environmental, social and governance (ESG) investing or impact investing.
   When following a sustainable investing approach, you might seek to invest in companies that address the sustainability challenges facing their businesses, industries, and society today.
   Or you might avoid investing in companies that are falling behind their peers on things like employee practices or natural resource usage.
   But can sustainability be profitable to you?
   Of course, each investment is different, and when you invest, you can expect that prices will fluctuate, and you could lose some of the value of your investment.
   Nonetheless, studies have shown that sustainable investments can perform just as well as their peers in the general investment arena.
   In other words, you can do well by doing good.
   So, if you do want to follow a sustainable investment approach, you won’t be putting a roadblock on the path toward your financial goals.
   This article was written by Edward Jones for use by your local Edward Jones Financial Advisor John Dickerson. Member SIPC.

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